August 02, 2018 - GruntVegan
Developed in-house at the football club, the new vegan range is intended to serve as a healthy alternative and supports the growing movement for meat and dairy free days on school menus across the country.
The new menu includes vegetable balls and burgers, which are claimed to be 100% vegan, allergen-free, uncoated and non-fried.
FGR chairman Dale Vince said: "We'd like to be in every school at least once a week because that would be a lovely thing to do.
"It's about getting kids to eat healthier foods that can be vegan, gluten-free and free of all 13 major allergens, so it's super healthy but also has some football heritage, which may encourage young kids to get involved.
"I don't see why we couldn't go international as we've been approached by universities, so I can see it very quickly going beyond schools and maybe the country."
The vegan products will be made starting this fall, from a dedicated new factory near the club’s stadium in Gloucestershire, powered by Ecotricity’s 100% green energy.
When Dale Vince, who made his fortune by selling renewable electricity to the national grid, bought the club, he banned red meat from all its menus. And that was just the first step. The club became 100% vegan at the end of 2015. No animal products of any description are on sale anywhere in the club.
FGR was officially recognized as world’s first vegan football club in 2016, after receiving accreditation from the Vegan Society. Even FGR staff and events transitioned to a plant-based diet.