March 30, 2018 - GruntVeganfeature
"Environmental issues continue to rise up the national agenda" in Britain, according to Professor Roberts, the first Frank Jackson Professor of the Environment at Gresham College
But she goes on to state that the desire for change does not always translate into action, as day to day routines such as the commute into work each day can act as barriers to change.
Professor Roberts, who estimates that food accounts for about 20 percent of all of our greenhouse gas emissions, “suggest that if all of our meat eaters switched to a vegan diet, it would roughly halve total greenhouse gas emissions associated with food."
The vegan movement in Britain is gaining momentum. Seven percent, or over three-and-a-half million Brits, identify as vegan, and fourteen percent say they eat a vegetarian diet. Part of this can be due a growing awareness of the plight of animals, the benefits of a plant-based diet and the mainstream availability of plant-based food.
And this trend is worldwide. This year alone, the Veganuary charity reported a huge number of people signing up; 168,500 people in 2018 from 165 countries, compared to 2017's 59,500 and just 3,300 in 2014.
Of the 168,500 new participants, 62% of (previously non-vegan) respondents said they intended to remain vegan afterwards. Veganuary reports that this is because:
Read more at Behaviour Change and the latest research on rising environmentally conscious trends in Britain.