July 15, 2018 - GruntVeganexclusive
The provocative billboards are targeting Illinois, since it is one of America's top pork producing states. A total of 4 billboards have been installed, in the city of Chicago just ahead of several summer meat-heavy festivals, urging everyone to see animals as individuals and Go Vegan.
The animals rights organization is "serving up some food for thought to Windy City residents" with the billboards, which either feature a cow or a pig, and include the slogan: "I’m ME, Not MEAT. See the Individual. Go Vegan."
“Just like humans, cows and pigs are made of flesh and blood, feel pain and fear, have unique personalities and value their own lives,” said the president of PETA Ingrid Newkirk in a statement. PETA’s thought-provoking ads encourage everyone to forgo the flesh of sensitive animals in favor of the many other hearty and delicious vegan options available today.
The ads were strategically placed near meat centric food venues. They can be seen at the intersection of N. Ogden Avenue and W. Fulton Boulevard, the intersection of N. Damen Avenue and W. Roscoe Street, on 811 S. Jefferson St., and at 69 W. Division St.
Sandra Higgins, the founder and director of the Eden Farmed Animal Sanctuary believes billboards and ads help people connect whats on their plate, with the animals they know and love.
“If you asked most people if they think it is wrong to unnecessarily harm other sentient beings, they would answer that it is,” Higgins explained. “This is because we all know that other animals feel. They have the capacity to experience pleasure and are harmed when we deprive them of the opportunity to do so…like us, they have an interest in continuing their lives and do not want to die. Therefore, most people already hold the values that underpin veganism.”