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Vegan Life

 

July 07, 2018 - NBR

New Zealand's Existential Burger Wars

New Zealand's Existential Burger Wars

There really is a major shift going on at the moment in which vegetarian and vegan food practices are in the ascendancy. And it’s very political. 

Local operator of the Lord of the Fries chain of vegan restaurants, Bruce Craig, has witnessed the growing interest in meat-free diets, and is expanding his own chain, saying “he hoped the country would move with the times to develop plant-based protein” – see Aimee Shaw’s Vegan fast food operator Lord of the Fries set to open 13 more NZ stores, expand to India.

Unsurprisingly, this is being taken very seriously by New Zealand’s Ministry for Primary Industries (MPI), which has recently released an array of reports into the Evolution of Plant Protein, which includes a very interesting case study of The Impossible Burger. This report very clearly and colourfully explains all you need to know about the new phenomenon and why it’s going to impact on agriculture in this country.

Read more at NBR


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