April 26, 2018 - GruntVeganfeature
This growing market is attributed partly to health considerations, an increasing awareness of the cruelty of factory farming and an aversion to killing harmless sentient beings for food.
Carnist industries, like beef and dairy, however, are experiencing declining demand, so much so that some are taking to lobbying the government for support.
The Chicago Tribune reports that the U.S. Cattlemen's Association is trying to get the federal government to order vegan businesses to stop using terms like "synthetic beef" or "vegan meat" because it deceives and misleads consumers.
"This industry is not the first to try to stifle plant-based competition. Last year, Democratic Sen. Tammy Baldwin of Wisconsin ("America's Dairyland") introduced a bipartisan bill titled the Defending Against Imitations and Replacements of Yogurt, milk and cheese to Promote Regular Intake of Dairy Everyday Act (acronym: DAIRY PRIDE). Thr goal of the bill was to prevent makers of plant-based substitutes from using the term "milk".
The underlying premise is that shoppers, might be confused and buy almond milk instead of milk from another mammal. Baldwin says that these plant-based milks draw on the good name of milk. But the fact is that for a vegan, the term "dairy" carries a bad stigma and is equated to the relentless exploitation of sentient creatures.
The beef lobby's deploys a similar argument, that 'beef,' is "widely understood by consumers to be the flesh of a bovine animal". They are worried about losing market share to companies like Beyond Meat that offers what it calls a "a plant-based burger that smells, tastes, looks and even feels like ground beef". But again, the big worry for the beef industry, it seems, is that a carnist might accidentally buy and eat a plant-based burger.
Whatever the case, the recent turn of events suggest that the meat and dairy sectors are facing long-term challenges.