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Vegan Life

 

July 22, 2019 - Forbes

Bleeding Vegan Burgers And Faux Fur: Millennials Are Creating The New Authentic

Bleeding Vegan Burgers And Faux Fur: Millennials Are Creating The New Authentic

Products are both mimicking their authentic predecessors and turning them on their heads, providing consumers with left-field alternatives to long-established norms.

This young adult consumer collective is the ultimate litmus test for authenticity, giving the vegan-themed retail revolution the indelible ring of permanence. A future ripe with the fruits of their efforts. Alternative items that will become the new norm, the new authentic.

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