July 05, 2018 - GruntVeganfeature
Air New Zealand, ranked as ranked as the world's best international carrier by Condé Nast last year, is putting the Impossible Burger on its business-class menu through at least October, on flights from Los Angeles to Auckland.
But carnists are not happy about the airlines culinary decisions.
Mark Patterson, New Zealand First's primary industries spokesman, called the burger a "slap in the face" for New Zealand's red-meat producers reports the NZ Herald and warned that the burger could pose "an existential threat to New Zealand's second biggest export earner".
Nathan Guy, an MP for New Zealand’s centre-right National Party, made his disapproval clear on Twitter earlier this week: “Disappointing to see Air NZ promoting a GE substitute meat burger on its flights to the USA. We produce the most delicious steaks and lamb on the planet – GMO and hormone free. The national carrier should be pushing our premium products and helping sell NZ to the world.”
While New Zealand is a very meat centric country, with 94% of the nation classified as 'meat eaters', The Independent reports that the number of people opting for a plant-based diet is rising in conjunction with trends around the world. Reasons cited are primarily increased awareness of health and environmental benefits.
Even Meat Export New Zealand, an industry website, acknowledged March 2018 findings of a climate change report published which revealed that 61.4% of industrial greenhouse gas emissions in the country were mainly due to methane emissions from agriculture. And this figure is on a rising trend.
Impossible Burger states that "Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions."