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Activism

 

June 21, 2018 - GruntVegan

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"Dairy is Scary" exposes dairy industry with massive billboard campaign in LA

The animal rights group, In Defence of Animals has teamed up with viral YouTuber Erin Janus to launch 60 massive billboards across Los Angeles featuring her Dairy is Scary video during June “Dairy Month.”

The billboards invite onlookers to watch the video by Erin Janus which exposes common dairy industry practices of "forcibly impregnating cows, stealing their babies, and turning them into veal and hamburgers long before their 25-year natural lifespan". The video finishes with Erin calling on the public to, "Try any milk but dairy milk".

In order to keep producing milk, "dairy” cows are impregnated every year so that they will produce a steady supply. Their calf is taken away from the mother cow, and either raised for a life of enslavement as a milk "producer" or if male, sent to a veal farm. 

Furthermore, dairy cows are often tethered to milking machines that can infect their udder and cause mastitis — a painful infection that also increases the risk of pus winding up in the milk.

Increasingly as a veganism gains momentum, carnist industries, like beef and dairy, however, are experiencing declining demand, so much so that some are taking to lobbying the government for support.

GruntVegan


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